icon A Complete Guide to Decorating With the Loloi Rowan Row 01 MH Ash Rug

A Complete Guide to Decorating With the Loloi Rowan Row 01 MH Ash Rug

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A rug can be the base of your interior design or the cherry on top after months of meticulous work.

Are you considering updating your living room with a thoughtfully textured Loloi rug? Read on to learn everything you need to know before you purchase the Loloi Rowan Row 01 MH Ash Rug.  

All About the Loloi Rowan Row 01 MH Ash Rug

Since its beginning in 2004, Loloi Rugs has made a name for itself in the industry with high-quality, long-lasting, and gorgeous rugs. Known for unique patterns, intricate textures, and effortlessly stylish designs, their rugs can be used in any type of interior. 

Designed by Joanna Gaines, the Rowan collection is artfully hand-woven in India. The Loloi Rowan Ash rug consists of a blend of polyester wool and acrylic fibers to create intriguing and beautifully raw texture. 


Timeless Elegance Interwoven with Contemporary Style

Renowned for their workmanship and quality, Loloi rugs are the best of both worlds in terms of design and convenience.

A far cry from rapidly-deteriorating wool rugs, any rug crafted by Loloi is designed to stand the test of time. Made from easy-to-clean polyester, the Rowan Ash rug is hard-wearing and can handle all levels of wear and tear.

Combining modern advances in the textile industry with exquisite Turkish patterns and palettes gives Loloi their signature look of elegance without breaking the bank.


Incorporating the Loloi Rowan Ash Rug into Different Design Styles

The Loloi Rowan Ash rug is an ideal base for you to try out different interior design styles on. The cool neutral tones, oversized knots, and twisted details all lend themselves to an extreme versatility of design.

1. Bohemian

Bohemian style and bohemian interior design have remained constant sources of inspiration since their boost of popularity in the 1960s.

Boho decorating incorporates eclectic, carefree, and comfortable elements. Key characteristics include:

  • An abundance of plants
  • Layered rugs
  • Mixed lighting fixtures (lanterns, candles, floor lamps, table lamps, basket pendant lights, etc.)
  • Jewel-toned pops of color
  • Mixed patterns and textures
  • Travel-inspired decor
  • Second hand or vintage furniture
  • Statement seating (sofas, floor pillows, chaises, butterfly chairs, daybeds, etc.)
  • Eye-catching wall hangings like tapestries, maps, or custom art

The Loloi Rowan Ash rug has the texture and life to fit into the maximalist style of a bohemian living room.

2. Eclectic

Similar in some ways to Bohemian style, eclectic rooms are made up of carefully curated pieces brought together to create a culture-rich space. The key difference is that the eclectic decor style does not take the “more is more” approach that bohemian design is famous for.

To build an eclectic interior, make use of the following principles:

  • Neutral color palette
  • Subtle pops of color
  • Balance of old and new pieces
  • Simple walls
  • Mix patterns
  • Contrasting textures
  • Unique mismatched furniture
  • Statement decor (sculptures, vases, chandeliers, ornate mirrors, etc.)

Eclectic does not mean cluttered or busy, but rather that every aspect is intentionally chosen and used to create a unique and personal room.

A Loloi Rowan rug adds the intrigue of texture into your space without overwhelming the other elements in the room. The contrast of oversized knots with the delicate twists of yarn makes this rug an unmatched celebration of texture. 

3. Coastal

A subtle nod to the nautical design style, coastal interiors embrace oceans as the primary source of inspiration. The difference is in the subtlety of design.

Nautical design is all about red accents, navy and white stripes, seashells in every corner, paintings of light-houses… You get the picture.

Coastal decor turns down the intensity. A coastal room is refreshing, breezy, and bright.

Key elements of the coastal style are:

  • Neutral color palette with soft blue and brown accents
  • Abundant light (big windows, minimal window treatments, sheer curtains)
  • Everywhere!
  • Natural materials (wicker, rattan, straw, sea-glass, jute, etc.)
  • Painted and distressed furniture
  • White-washed wood
  • Cotton and linen fabric
  • Open floor plan
  • No clutter

The texture of the Loloi Rowan Ash rug is what makes it the perfect addition to your coastal interior. The intricate knots and twisted yarns point to natural materials as the inspiration for the space; the yarns create the illusion of visual movement and depth in an otherwise simple room design.

4. Rustic

Rustic interior design is all about farmhouse charm. Inspired by the Romantic movement, rustic décor focuses on simplicity and warmth.

To create a rustic living room with your Loloi Rowan Ash rug, incorporate the following ideas:

  • Natural materials
  • Industrial lighting fixtures
  • Statement fireplaces
  • Cozy textiles (cowhides, sheepskin, wool throw blanket, etc.)
  • No busy patterns
  • Multiple textures
  • Wood accents (eye-catching coffee table, wood art piece, wooden table lamps, seating with wooden frames, etc.)
  • Neutral color scheme with brown or burnt orange accents
  • Antique decor

The texture and color of the Rowan rug bring necessary depth into a rustic space and link to the importance of nature as a source o inspiration.

How to Install Your Rug

Whether it's the beginning of a room revamp or the finishing touch of your design, installing a rug is exciting.  

Here is a step-by-step guide on installing your rug and ensuring it lasts. 

1. Placement

The first step is deciding where to place your rug. Usually, we purchase things with a specific room and purpose in mind:

  • Living room: grounds the space, pulls furniture pieces together
  • Bedroom: centers the room, brings order 
  • Open-plan living and dining room: clarifies layout, divides space into zones
  • Dining room: adds texture while being functional, creates intentionality in design 
  • Hallway: adds functional texture, prevents it from sounding hollow 

Wherever you decide to place it, the Loloi Rowan Ash rug is guaranteed to complement your interior design style. 

2. Rug Cushion 

Adding a rug cushion is an important step in preserving the quality and extending the life of your rug. 

Not only does this reduce the chance of the rug slipping, but it also absorbs the force of each footstep which helps the fibers remain intact even after years of use.

3. Let It Sit

Leave the carpet to sit for a few days before placing heavy furniture on it. This gives it time to "breathe", helps it lose the new-rug smell, and allows it to flatten after being tightly rolled up.  


Rug Maintenance and Care

With regular maintenance and care, you can keep your rug in pristine condition. To ensure the longevity of your Loloi rug, it is highly recommended you have a deep clean every 6-12 months using this comprehensive guide to rug cleaning.

In between deep cleans, here are some tips for spot cleaning. 

Removing Stains

Some rug designs are forgiving and hide stains really well. The Loloi Rowan Row 01 MH Ash is not one of those rugs…

Because the rug uses texture to create depth instead of several colors, stains are easily visible and detract from the beauty of the workmanship.

The key to removing stains from your gorgeous rug is to act quickly. Here are the most common types of stains and how you can clean them:

1. Alcohol and Soft Drinks

Blot (not rub) the stain until all excess liquid is absorbed.

Make a solution using 1 teaspoon of liquid dish detergent, 4 cups warm water, and 1/4 teaspoon white vinegar.  

Apply this solution to the stain, rinse well, and blot dry.

2. Coffee and Tea

Follow the process for alcohol and soft drinks.

If there are any stubborn remains of the stain, use a commercial spot carpet cleaner.

3. Fat-Based and Oil-Based Stains

Use a dry-solvent spot carpet cleaner directly on the stain.

You can also take the DIY cleaner approach and use cornstarch, baking soda, or talcum powder to absorb excess oil.

Use a soft-bristled brush to rub the powder into the stain and let it sit for at least fifteen minutes. Vacuum the area to remove the powder.

4. Paint  

Acrylic and latex paint can be removed with a detergent solution before they’ve dried.

Dab the area with rubbing alcohol if any color remains.

For oil-based paint, use odorless mineral spirits to sponge-clean the area.

5. Gum

Peel off as much as you can.

Place ice cubes in a plastic bag and place this over the remaining gum.

Scrape the gum off once it has hardened, being careful not to damage the rug fibers.

Vacuum the area.

6. Melted Candle Wax

Follow the process for gum.

Use rubbing alcohol on a clean cloth or cotton ball to blot and remove any remaining wax.

7. Pet Accidents

If your pet makes any form of mess, remove any excess while wearing gloves.   

Use a detergent solution or a citrus-orange cleaner to remove the stain and blot until dry.

If you want to deodorize your rug or remove lingering smells, spray white vinegar directly onto the area. When this dries, it takes the bad odors with it!


It is recommended that you place your rug somewhere with a low risk of spills. Repeated blotting and vigorous cleaning can shorten the lifespan of your rug as it strains the fibers.

Looking after your rug properly is the best way to ensure it lasts you a lifetime!


Buy With Peace of Mind

Loloi Rowan Rug Warranty

In the rare event you receive a defective or damaged rug, Amazon allows you to return or request a replacement rug just like any other product.

Since Loloi rugs are designed and manufactured with longevity in mind, you can have years of decoration without any deterioration. The Rowan Ash rug comes with a manufacturer’s warranty – further proof of the trust they have in the quality of their products.

Return Procedure

You can contact the seller of your rug using the Amazon returns procedure if you aren’t completely satisfied with your purchase. They will describe the return arrangements for you, and discuss your options moving forward.

Complete Your Interior With the Timeless Elegance of the Loloi Rowan Ash Rug

If you're looking for versatility, quality, and style, the Loloi Rowan Row 01 MH Ash Rug is the rug for you. 

If you're having trouble fitting your rug into your design but can't bear to choose something else, get in touch with us and we'll see what we can do.   

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